Personalized URLs
Create personalized direct mail that invites prospects and customers to their own unique microsite.

Personalization works. Ranch Road executes personalized programs that are truly engaging and meaningful to customers and prospects. We've answered this challenge by taking full advantage of the variable data printing (VDP) process to create personalized direct mail containing personalized URLs that drive recipients to individualized web pages. These 1-to-1 communications allow marketers to hyper-target specific segments and individuals with the most salient messages, imagery, and offers. Personalized URL campaigns achieve higher ROI than conventional direct mail, gather significant consumer behavior intelligence, and enable automated re-contact and sales lead channeling capabilities.

And our post automated capabilities allow our Clients to automatically channel qualified leads to the Sales force, initiate email campaigns, dynamically coupon, and more.