VARIABLE DATA PRINTING
Variable Data Printing – VDP (also know as Personalized Printing) is used to customize each and every document within a run of digital printing.

VDP is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign.

In one-to-one (1:1) marketing, variable data printing is used to customize direct marketing or marketing collateral because the text, images, graphics and offers can be “varied” within each separate document to best meet a customer's wants and needs.

VDP enables the “mass-customization” of documents as opposed to the “mass-production” of a single document (using conventional offset printing methods).

Instead of mass-producing a “static” document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people.

Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset.